Open Letter from CEO Stephen Elop, Nokia and CEO Steve Ballmer, Microsoft GLOBAL – Today in London, our two companies announced plans for a broad

Nokia adopts Windows Phone as its primary smartphone platform

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Open Letter from CEO Stephen Elop, Nokia and CEO Steve Ballmer, Microsoft

nokia micro chart 520

GLOBAL – Today in London, our two companies announced plans for a broad strategic partnership that combines the respective strengths of our companies and builds a new global mobile ecosystem. The partnership increases our scale, which will result in significant benefits for consumers, developers, mobile operators and businesses around the world. We both are incredibly excited about the journey we are on together.

While the specific details of the deal are being worked out, here’s a quick summary of what we are working towards:

• Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.

• Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.

• Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.

• Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.

• Nokia Maps will be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.

• Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.

• Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.

• Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.

• Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.

We each bring incredible assets to the table. Nokia’s history of innovation in the hardware space, global hardware scale, strong history of intellectual property creation and navigation assets are second to none. Microsoft is a leader in software and services; the company’s incredible expertise in platform creation forms the opportunity for its billions of customers and millions of partners to get more out of their devices.

Together, we have some of the world’s most admired brands, including Windows, Office, Bing, Xbox Live, NAVTEQ and Nokia. We also have a shared understanding of what it takes to build and sustain a mobile ecosystem, which includes the entire experience from the device to the software to the applications, services and the marketplace.

Today, the battle is moving from one of mobile devices to one of mobile ecosystems, and our strengths here are complementary. Ecosystems thrive when they reach scale, when they are fueled by energy and innovation and when they provide benefits and value to each person or company who participates. This is what we are creating; this is our vision; this is the work we are driving from this day forward.

There are other mobile ecosystems. We will disrupt them.

There will be challenges. We will overcome them.

Success requires speed. We will be swift.

Together, we see the opportunity, and we have the will, the resources and the drive to succeed.


My Thoughts

Having used Symbian devices for years and used a Windowsphone 7 device recently, I think that this is a match made in heaven. This is bringing the best of both worlds – Nokia wouldn’t be just be another Windows Phone OEM but “contribute expertise on hardware optimization, language support, customization of the software and helping bring Windows Phone to a larger range of price points, market segments and geographies”.

This also indicates that Nokia Windows Phones will have more global support – including Nigeria, as Nokia is bringing their wider market range to the platform.

Excuse me please, but when is the first Nokia Windows Phones device hitting the market? I so desperately want that upcoming smartphone with a clean and elegant interface, superb camera, excellent audio quality, free maps, superb browser, WVGA display, copy-and-paste, multi-tasking, and other superb features.

Nokia, please implement this well. Please. Or I will not forgive you. To everyone else, I say, “Welcome to Nokia Windows Phones“.

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  1. I saw this coming! They are both drowning mega brands in the disrupted mobile ecosystem. Their partnership will help them remain in the market but the biggest thing they need to work on now, is speed of their innovation! Developers (who make up the ecosystem) are flocking to Android. Though Nokia still have brand loyalty in the emerging markets which if focused on will help them real good! Android is growing massively and iOS is a dearling amongst its users, how will Nokia and Windows overcome corporate slowness to disrupt the established players? This is question they must answer fast!

  2. Hmmm i saw this coming when i found out about Stephen Elop coming from microsoft, he was the head of Nokia’s business unit. This is a very strategic post in any company. Its wonderful two global brands coming together, but hope the products that come out from the partnership is worth the hype.

  3. My take.

    Their is need for speed of deployment. There are a lot of angry Nokia fans out there now. They may not know how corporate business strategy works. It is left for @selop (Stephen Elop) and his team at Nokia to ensure they speed up the transition and Build an ecosystem that would help them stage a huge come back.

    *what would happen to ovi store?

    *will nokia phones become very expensive?

    Am am sure their are lots of questions in the minds of Nokia fans right now.

  4. Great news!

    But this is coming a little too late. They’ve left it a tad too long, and catching up with the others might take a whole lot more than their combined resources (which is really huge). Especially catching up with Android and ioS.

    From experience, I believe the WP7 is far better than ioS, and Nokia will help push it further to the consumer.

    Obviously the biggest gainer here is Nokia… this gives them greater access to the North American smartphone market. But it would have been better if Nokia had partnered with Android.

    My advice to Nokia: Focus on high-end smartphone to push the WP7 platform.

  5. what would happen to ovi store?

    “Nokia and Microsoft would also combine services assets to drive innovation. Nokia’s Ovi Maps, for example, would be at the heart of key Microsoft assets like Bing and AdCenter, and Nokia’s application and content store would be integrated with Microsoft Marketplace for Nokia Windows Phones, to deliver a great single commerce experience for developers and consumers alike.” Source

    will nokia phones become very expensive?

    “contribute expertise on hardware optimization, language support, customization of the software and helping bring Windows Phone to a larger range of price points, market segments and geographies”. Source

    Meaning: Nokia will help drive WP devices at lower prices.

  6. Except for you geeks out there, the bulk of Nokia customers do not know or care what platform comes with their phones, what they care most about is the pricing. Nokia has made a name as a reliable and affordabe brand. Can they still remain affordable? I doubt. Any product outside the N20,000 band would not give them the numbers they need, moreso when they do not have any cutting edge revolutionary solution being deployed with the Windows Phone OS outside the regular “dime a dozen” features. Blackberry is expensive but people buy because of the messaging feature, what will Nokia offer?

    As it is, i am not keen about this alliance, i would rather break my piggy for an android device than wait for a Nokia.

  7. “As it is, i am not keen about this alliance, i would rather break my piggy for an android device than wait for a Nokia.”

    My thinking exactly… that’s why I’m advocating that Nokia should have partnered with Android….

  8. My exact thoughts. I think Nokia adopting the Android platform would have made more sense coz Android is taking the world by storm. N if U can’t beat them, join them.

  9. After Reading the Engadget post, the Memo, this post and all the comments, their was nothing else todo than to wait.

    And now the wait is over
    Nokia and Microsoft has enterted a strategic alliance on WP7, bing, Xbox live and Office.

    I would like to place an order for a Nokia WP7 please.

  10. So what next for the linux phone ubuntu, webOs, meego or bring back maemo?
    This deal has brought about the end of any open source linux based phone Os.

  11. Its gonna be a transition gradually from now till 2012 before they can Have their so-called ecosystem or whatever but i dont believe this partnership is getting nokia anywhere at least in d short term recently some nice looking cheap androids and windows phone 7 has a lot to catch up with if its doesnt have copy and paste, mass storage and multitasking at this stage..but time is of the essence..if it took just 3years for android to be number 1, then 2012 is too far for nokia and then samsung might be number one!

  12. Well left to me, i still believe it would have been better if nokia listened to its customers and adopt its meego os as its primary platform for high end phones as it is believe to have high-tech potential like no other os.And that is why some blogs believe nokia was infiltrated to stop meego from becoming a reality because of its potentials.Nokia partnership with microsoft will only make it lose its already long established customer base to other Oses.Because this are customers that have for long invested hopes on nokia’s promises to enhance symbian and develop meego, but alas! dashed their hopes combining 2 steves to make one steve Jobs.My fear is that HP’s webos is waxing strong with its launch of various devices which i see as the new beautiful bride out to take nokia’s place if nokia did not do anything fastly to convince its dying loyal customers who are now sad making bad comments about this unfortunate event.

  13. Android as an OS is deployed by a variety of manufacturers.

    Nokia as manufacturer is being supported on the OS/software front by a SINGLE OS manufacturer.

    Of course, the pairing is unbalanced!

    Android is likely to progressively continue to outpace NokiaWindowsPhone (NWP)in adoption – because the supporting (manufacturers) are more in number.

    Rather than focus on the market share, why doesn’t NWP just get their acts right, move REALLY upmarket, jerk up the price to iPhone levels, and thus – impact their bottom-line (as iPhone is successfully doing)? After all most current Androids and WP7 are targetted at the upscale market!

    Nokia (alone) can then continue to use Symbian on the low- and middle-level phones..

  14. These two companies are too big to innovate has rapidly has Apple or Google. I don’t see much success in the smartphone industry with Microsoft and Nokia and if Microsoft is giving preferential treatment to Nokia, how will other OEM like samsung and HTC feel?

    I hope for Nokia sake this works, else they will go in the way HP went with their now defunct IPAQ Pocket PC .

  15. Fished this out from the SPAM filter – Editor

    This is a very important and interesting development from Nokia. Posicon has put it quiet succinctly. I couldn’t say it better.

    I have been discussing my grievances about Nokia for long on this site. I believed that Nokia was failing and not competing with it’s adversaries well, and that Nokia needed to sit up to remain competitive. Mahogany also said same that Symbian was not as robust as other OSes in the likes of iOS and Android. I was labelled an anti-Symbian and an Apple Fan! But now, even Elop Nokia CEO ADMITS that Apple tops the world in the high-end Smartphone sales; a fit that Nokia was doing prior to 1997 Afore the advent of the Apple iPhone that drastically changed the playing field for Smartphones. Or how would you reckon being the largest Smartphone manufacturer with more than 31% (>100 million devices)of marketshares and yet make less income on this when compared with the number 3 Smartphone Manufacturer with 16% (<50 million devices) market-share? The trick in profitability is winning the high-end/high cost phones/Smartphones war.

    This scenario taken by Nokia today was one of My predictions yesterday on MN. What actually got me confused is what one Nokia top executive said last year, otherwise the hand writing was clear for me to have seen all along. I'll quote him to enable me to make my point here.

    Those words of wisdom from a top Nokia executive come via the Financial Times of London, which reports:

    Anssi Vanjoki, Former head of Nokia's smartphone division, had likened mobile phone makers that adopt Google's Android OS and indeed other mobile OS to Finnish boys who "pee in their pants" for warmth in the winter. Temporary relief is followed by an even worse predicament. That is to say a panacea on the short run but on the long term; decline in sells, profitability and uncompetitiveness.

    What I truly believed is that Anssi Vanjoki was in the old Nokia school, and wanted to retain tradition and was also impervious to change. And maybe that was why he had to be pushed out. Perhaps he was forced to resign. Just maybe this announcement has been brewing since last year…, I should have seen the handwriting on the wall, I should have put two and two together…

    Now back to today's announcement; I think this is a winning formula. With the number one Smartphone company of the world teaming up with the number 2 Tech company (after Apple), I see no other result but SUCCESS. The Resources is there quite alright, so if this is matched with innovation, determination and speed in releasing superb products; then Nokia and windows phone 7 will win the hype war again! Winning the hype war to me translates to winning the high end smartphone sales war. And that's where all the Benjis (money) is!

  16. I think I’d rather stick with an android device than WP7.. I’m a tad nerdy so I prefer my fones having me all over them & an open source OS would give me choice like never before.

  17. It appears my comments aren’t being posted. Were they too long or too controversial?. I need to know.

    By the way, I think Nokia and Microsoft’s strategic marriage has a winning formula if done properly!

  18. No need, Yomi. The one you posted above is just a variation to that posted in the morning! Thanks!

  19. I was labelled… an Apple Fan!

    Afewgoodmen, I am one of those who have insisted that you are not just an Apple fan, but a fanboy to boot. And not because of the subject of this discussion.

    Here is proof that you are an Apple fanboy:

    Till date, inspite of your numerous comments on this site, you are yet to make one single statement that is critical of any of Apple’s obvious negatives. And everytime someone else points them out, you find a way to paint them pleasant.

    The funny thing is that you eagerly jump in to point those flaws out when its another manufacturer e.g. RIM. But Apple? Not you. Never.

    Everything Apple looks good to you. That’s a sure trait of a certified fanboy. Nothing personal. Just saying.

    As far as this subject goes, we are agreed that NokiaWindowsPhone is a good move.

    But on this next statement, both you and Mahogany were/are wrong:

    Mahogany also said same that Symbian was not as robust as other OSes in the likes of iOS and Android.

    Robust? Symbian is king there. Perhaps you need to re-check the definition of robust again? Symbian only falls behind in terms of the UI and ecosystem. Don’t mix up the UI with the OS.

  20. Yomi, you crack me up! Lol. Hahaha. Really a different way to look at me.

    But on a serious note, I am no fanboy of any Manufacturer. I always say things as they are. Blinded by platform, biased by objective assessment. Apple is not perfect. They have their faults. Bur they got theirs right by disrupting the smartphone ecosystem when they came in. Nokia CEO Elop attested to this! Nokia has been slow to react after 4 years, otherwise perhaps Apple would not be where they are now. And maybe Android would not have sailed so far too. What kept Nokia shackled back was perhaps internal bureaucracy and tryin to maintain an old traditional way instead of moving with the times.

    Apple isn’t perfect. There are lots of improvement I want to see on the iPhone. Though sequentially and annually incremental, Apple is definitely delivering. They are now on iOS version 4.21. And has lots of dedicated followers/followers. I wish Nokia does the same.

    But all the same, we both agree that this call by Nokia/Microsoft today is a winning number if well executed.

  21. Well we all have believes,but already google is taking advantage out of the pieces from the alliance to recruit openly the nokia laid off staff for the development of its Qt software for android devices.Already intel have issued a statement showing its disappointments over nokia’s decision and vowed to continue with the development of meego and subsequet production of multiple devices bearing meego os because it believe in variety of oses to promote technology.However,we already know nokia will in this alliance lost its differentiations as samsung,htc etc shall have free ovi maps running in them on Wp8 in 2012 .So what shall be then distinct about nokia?

  22. @Yomi,

    Hurry up, Nokia-Soft!

    Interesting that you refer to this collabo as ‘Nokia-Soft’, Everybody’s been referring to it as ‘MicroKia’. So who exactly is in the driver’s seat on this one?

  23. @Yomi, afewgoodmen, et al,

    I have a feeling that you are all getting carried away with sentiments.

    Yomi says:

    “As far as this subject goes, we are agreed that NokiaWindowsPhone is a good move.”

    Sorry, i beg to differ.

    This marriage will not bear fruits. It is a barren one that will end up in the divorce court. Nokia on a burning platform jumping into the icy waters… hmmm… there are sharks in those waters.

    Nokia would have been better off mentaining its line of products and making improvements on them while at the same time going into android and windows 7 production. You don’t throw away the baby with the bath water. Continuation with the symbians for middle and low end will continue to win nokia the markets in Africa and Asia while Androids (which also saved motorola) and the windows 7 as well as any other fancy OS would help them fight on equal grounds at the high end games in Europe and the Americas.

    Rigid ties with another dying giant WILL NOT HELP.

    Mark my words

  24. deoladoctor,

    Like I said to someone on Twitter yesterday, some of you guys are ignoring certain facts.

    1. Nokia has not thrown Symbian away. Did you read that they will be selling at least 150 million more Symbian devices as they migrate over to NWP?
    2. Nokia has not thrown the mid and low end away either – their non-smartphone operations (S40) remains intact.

    Factor the above points back into the equation and tell me how this move is a bad one. Where are the rigid ties that you refer to?

    What you all are not seeing is that the ONLY thing that has changed is that Nokia has replaced MeeGo with NWP. MeeGo was meant to take the high-end and over time take the mid end too.

    Nokia’s transition plan is as before, by and large, save that NWP takes MeeGo’s place.

  25. I remember sometime ago when Yomi asked a question or was it a sentence he made about having a windows phone software on a nokia…..I gave it a little thought and the next thing was a smile on my face. Its agreed that nokia makes great hardware (though can be a lil too big sometimes) and having the wp7 run on such hardware is like having butter on your hot freshly baked agege bread….perfect collabro.

    I will like to bring it down to local advantages. I presently use a galaxy s which runs android that does not support nigerian users. I cannot make purchases on the android market and the google map is not well detailed as far as nigeria is concerned. My street is not even labelled on the google map.

    But nokia pays attention to nigeria. For e.g the N8 was pre-ordered in nigeria…first time ever by a phone manufacturer. You can purchase apps on the Ovi store and the Ovi maps, though not as beautiful as the google maps has more streets represented . There are a lot more reasons why as nigerian users one will want to mingle with nokia but for the not so exciting software that runs on them.

    But now that we will be having wp7. All they need is to get developers to make apps avalible on their market (android has over 100k and ios over 250k). With the right pricing (not necessarily cheap), their sales in both developed and developing economies (esp where there are existin Nokia structures and support) will definitely increase both their shares of the market.

  26. Its agreed that nokia makes great hardware (though can be a lil too big sometimes) and having the wp7 run on such hardware is like having butter on your hot freshly baked agege bread….perfect collabro.

    What makes it even better is the fact that because of Nokia’s position in this partnership, they can customise it beyond the others. So, its just not WP on a Nokia hardware – its WP on Nokia functionality steroids on a Nokia hardware.

    As said before, the ONLY thing that can mess up this arrangement is poor or slow implementation. The match in itself is picture perfect.

  27. If am not mistaken, the main issue we wanted Nokia to improve on was the UI and now Nokia has a cool UI to add to their excellent hardware and fxns.

    Symbian tried and it is still trying but we know Symbian limited the hardware that Nokia could use. So lets wait and see what they have for us.

    Even if Nokia had gone for Android some people would have still said, its not good.

    @Abubakar MAHMUD
    Nokia never said they will be sharing their Ovi maps with other phone manufactures, or did i miss it-Prove

  28. I need to know, will Nigeria be given priority in terms of Nokia Windows phone distribution? or will they just push their S40 phones to us as we are considered an emerging market?

  29. Its not uncommon for people to resist change. I haven’t seen any change that has been easy, go ask the butterfly, ask the Tunis and Egyptian folks.

    Change is what just happened, its hurting to some but I also agree its a good combo; Hardware+UI (excellento).

    The Business Management process, marketing, PR, Research and Development, Production, shipment, Customer loyalty and Share holders are factors that would determine if the good “Hot Agege Bread and Butter” match would deliver.

    PS. It would take time and series of re-adjustment for a good product to start touching hearts.

    Personality, am interested in this alliance, I have seen what a WP7 software can deliver, its not in its final stage, more improvement would happen to it.

    “Just imagine the number of folks here in Naija who were able to pre-order Nokia N8. If the other OS like RIM, android, IOS takes a queue and do the same, it is good for competition.

    Final Note: Am a risk taker, am with Stephen Elop after considering all that has been said, let’s see how this goes. Let us wait. We would be here to comment and write about it 18 to 24 months from now (by Divine will).

  30. “There are other mobile ecosystems. We will disrupt them.

    There will be challenges. We will overcome them.

    Success requires speed. We will be swift.

    Together, we see the opportunity, and we have the will, the resources and the drive to succeed.”

    Above are excerpts from Steve Ballmer and Stephen Elop’s joint statement! If you look closely you’ll notice that the joint venture will be quick becausen “Success requires speed. We will be swift.”

    I believe this is a whole new begining. No more 6 months wait before a product is released. No more delays. This in fact is THE greatest announcement in the TECH world of 2011. It will definitely overshadow MWC!!

    MicroKia, I am with you this time!

  31. agh…
    I’m having… difficulty breathing.
    Blood pressure rising…
    Must be dreaming…, need… to… wake… up.
    Ooch! My head aches. Did I time travel to a different universe?
    Nokia, Windows Mobile?

    Stephen Elop!!!!@¥ ¤¿¡*

  32. Jopancy,

    Its not Windows Mobile we are talking about. Its WindowsPhone. They are as different as Coke and Fanta are.

    Honestly, I recommend that you sceptics use a WindowsPhone device first. Most of you will see the light immediately 😀

  33. Gone were the days when owning a Nokia phone will engender a cool factor or WOW from peers. The in-thing in Nigeria now is Blackberry; no body can doubt that!

    In Europe and North America, Nokia has lost. In Developing economies, Nokia still strives; in Africa and Latin America countries because of the low cost. In Europe, Samsung sells more feature phones than Nokia in Western Europe for instance. And in China, ZTE is doing battle with Nokia for low cost dumb phones. And may soon surpass Nokia in that region. So there is a war at all fronts!

    Yes, this announcement shall be a harbinger of good things to come for Nokia and Microsoft. Both need to win the Cool-factor War! And this is it. It’s like a ship traversing an unknown and rough terrain where there are no rules. There are pirates in the sea of Mogadishu, for instance. The ship has to be steered carefully, with proper planning, forecast and implementation.

    Nokia and Microsoft both have the resources, no doubt about it. What determines the success is if the products are released quickly without the quintessential delay that both Microft and Nokia are guilty of.

    So NokiaSoft, innovate, make good products on time and close to release dates and you have a winner!!

  34. Nokia in my opinion took a required step in securing it’s future. I’m actually amazed at why it didn’t do it sooner with Android. Nokia execs should have realised that they are essentially a hardware firm, they are good at creating gr8 hardware, just look at the old devices and the mock up for their windows phone7. They have never been good at software and now would never be. The only mistake i think they are making would be killing off Symbian entirely. They should let it be it stills ships loads of devices, they should continue to develop it in house, whilst working with microsoft, and ramp up meego development, a snail would have churned out a device ready OS by now. They should retain QT for Symbian since it’s an easier programming language to use. A quadruple platform wouldn’t be too hard to manage, since microsoft handles the software aspect of WP7, all Nokia has to do is to ensure their own software enhancements work, Symbian should be continually developed with a radical change to the UI in line with Android and iOS, an alien dalvik wouldn’t be too bad, which would make it a world easier for developer to port apps, S40 devs should be also ramped as touch screen devices sell loads, a simplistic OS like S40 would appeal to early adopters and non tech savvy users, as for meego i think Nokia has missed the window of opportunity to come out with something unique as i fail to see how people would like to buy a Nokia branded tablet that has a limited if existant dev support

  35. Clearly the big winner in this alliance is Microsoft. It is known worldwide more for its softwares than for its hardwares. Collabration with Nokia will ensure that its OS software becomes ubiqutious like Android.
    Symbian^3 could ve been an alternative to WP7 if they polish it more and give it a better UI. This tells us that Nokia no longer want to continue to develop its own OS and just want to concetrate on hardware making.
    I am hopig and praying that new NokiaSoft devices will be affordable for most of us folks when they start selling them.

  36. Apologies if I am repeating what somebody already said cos I didn’t read through all the posts.

    So what next for the linux phone ubuntu, webOs, meego or bring back maemo?

    @Johnny, Android, meego, Meamo, Ubuntu and webOS are all based on the linux kernel. That means all devices running those OSs are Linux devices.

    @Yomi, I think those people saying that Symbian won’t survive for long have been vindicated now.

  37. For those of us celebrating the partnerships of microsoft and nokia, read about their previous mobile partnerships on: Yet i ask who amongst us here would like to buy 150million phones from a burning platform as described by mr Elop himself which it is only to be there for a period of transition to full WP7 os? Which developer with like to make apps for dying os leaving the living OSES? Thanks to Mr Elop, intel is more than serious now in the development of meego and has display tablet running it at MWC.Intel is now sponsoring a competition for devs to make meego apps for various huge prize all geared toward meego launch soon this year.Already acer has indicated interest on using the os and more vendors shall come up to share what nokia should have reign supreme in, given the potentials of maemo5 nokia n900.A cow does not know the value of its tail until it is cut off. As usual before the end of year when nokia’s WP7 is like to be out more phones from its competitors including low end phones from apple would have been out or ready to make nokia phones outdated. SO KEEP DREAMING!

  38. What ever happens, it will be more options for customers.

    Nokia is no baby company they will survive.

  39. @Abubakar Mahmud: Your comments are explicit and very representative of What is actuAlly going on/wrong in Nokia. Though I celebrate with Nokia adopting Wp7 because of the fresh breath of stellar UI in the already matured Symbian platform, yet I’m not unmindful on what may become of Nokia in the interim.

    Even if Symbian phones will die after 150 million phones, need Nokia inform us? What was wrong in simply adopting WP 7 and continue with the usual business as usual stuff? What was wrong in keeping All these Windows phone aDoption secret and to their chest until the first Nokia Windows phone is ready? Couldn’t Nokisoft/MicrOkia keep a secret for 11 months before going to press? Keep all of us guessing and winning the Hype war in the meantime, while quickly working on a flagship Nokia WP? Apple wouldn’t keep custOmers waiting for so long before releasing a product. The essence of making a product appear fabulous is in HYPING the product, keep all of us guessing and Winning cheap publicity in the media frenzy. Just imagine how much better it would be if after the Microsoft/Nokia joint Conference; they announce that an actual Windows phone7 was available for pre-order and will be out in 3-6 weeks time? It would have been a game changer.

    I envy Microsoft’ position. Minimal risk, no reputation at stake. He who is down as the saying goes need not fear no fall. But Nokia’s case is different. They are putting all their eggs in one basket. If Nokia Windows phone7 fails; so does Nokia. No Desktop OS TO fall back too! Advantage unevenly skewed to Microsoft. Why so, Elop?

    Nokia needs to take a new leaf. So many lost promises. So many wasted months. Now a new Roadmap, only a whOle year away. So much can happen in such a long time, in Mobile Tech terms. Google releases OSES every 6 months! (Symian ^3 ^4 anyone?) Nokia may stop being a mobile Super power by that time. By year’s end!

    Sometimes I doubt the allegiances of Nokia CEO Elop. Is he a Nokia Mole? Is he a Trojan Horse from Microsoft to Nokia. Is he trying to ensure Microsoft succeeds at mobile OS at the expense of Nokia? Is this a subtle well-crafted, well-orchestrated hostile Microsoft takeover of Nokia from the inside? A war won without shooting a gun, metaphorically speaking. Food for thought for all.

    At best, the next 11 months will be guarded in Mobile Tech History. A new Super power Manufacturer will be crowned before 2011 3Q!

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