Introduces Second Round of Don’t Break Da Beat Rap Competition Lagos, Nigeria, July 12, 2013: Nokia today formally unveiled two more additions to its highly

Nokia Introduces Two New Devices to its Asha Portfolio in Nigeria

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Introduces Second Round of Don’t Break Da Beat Rap Competition

Lagos, Nigeria, July 12, 2013: Nokia today formally unveiled two more additions to its highly successful Asha range of smartphones in the Nigerian market. The Nokia Asha 210 and Nokia Asha 501 were launched in Lagos along with the announcement of the second round of the Nokia ‘Don’t Break Da Beat’ rap competition.

The new Asha 210 and 510
MD, Nokia WCA, Nick Imudia; Head of Marketing, Nokia West Africa, Deborah Shepard and Growth Manager Africa, Facebook, Nicola D’Elia, displaying the newly launched Asha 210 and Asha 501

The new Nokia Asha 210 is an affordable all-in-one smartphone built to satisfy users’ need to be socially connected. It is a dual SIM smartphone with a 2.4 inch LCD display, fast and responsive QWERTY keypad and WiFi. It also comes with two dedicated buttons on the keyboard for users to access camera and social network sites -Whatsapp, Facebook, Twitter or Nokia Xpress browser – faster. The device offers a fantastic range of smart features such as voice guidance for taking perfect self-portraits, fast editing of images directly from the camera app and Nokia’s innovative Slam feature for transfer of content such as images or videos to another Bluetooth-enabled phone without the need to pair devices.

Nokia Asha 210
Nokia Asha 210

While also introducing the Nokia Asha 501, managing director, Nokia West and Central Africa, Mr Nick Imudia, noted that the new Asha 501 is the first of its kind in the next generation of Nokia Asha devices, using the new Asha operating system. He stated that the device is perfectly suited to consumers in emerging markets looking to buy their first smartphone. The device features two main screens; ‘Home’ and ‘Fastlane’, for launching software and taking action on new notifications.

Nokia Asha 501
Nokia Asha 501

“Both smartphones come with the Nokia Xpress browser which enables up to 85% data compression making it faster and cheaper for consumers to access the internet, browse, use web apps and update social networks. Currently, in Nigeria, we have over 6 million users of Nokia Xpress browser and this is steadily growing as more people enjoy the benefits of cost effective and fast browsing,” he added.

Speaking on Round 2 of Nokia Don’t Break Da Beat rap competition, marketing manager, Nokia Nigeria, Kesiena Ogbemi said that this year’s competition is going to be bigger, better and more exciting. There will be extended online engagement as potential participants will be required to enter via online platforms. He also added that Nokia has partnered with Trace TV, to make this year’s competition really hip.

Modenine at the Asha launch
Nokia West Africa Head of Marketing, Debroah Shepard and Rap artist, Modenine at the launch

According to Ogbemi, “The participants will be required to follow and like the Nokia Nigeria Twitter handle and Facebook page. The Judges – Modenine, Eva – will send out rap lines on both social network channels and contestants will then reply with their own lines to enter the competition. The judges will select the top 300 lines from across the country, and those entrants will then move on to the next phase of the competition. The winner of this year’s competition will get a whooping sum of $20,000.

For more information on the competition, customers can visit and like the Nokia Nigeria Facebook or visit and follow the Nokia Nigeria Twitter page.

6 comments

  1. Congrats Nokia. These Asha brands are really good affordable feature phones.

  2. @mistermo check the spelling on the caption of the image with Mode 9 in it.
    The Asha 501 is definitely intriguing and I would love to get my hands on it and see how it works, and see if its legendary battery abilities live up to the hype

  3. I just got the Nokia Asha 210, its a pretty decent phone for its price point.

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