BlackBerry has announced that Peugeot S.A. is taking up 10,000 BlackBerry Z10 smartphones for its operations in France and Spain, and is migrating to BlackBerry Enterprise Service 10 (BES10). Peugeot is a French multinational manufacturer of automobiles and motorcycles sold under the Peugeot and Citroën brands. In 2012, Peugeot was the 2nd largest Europe-based auto manufacturer, and the 9th largest in the world. Nigerians and Africans in general are familiar with the Peugeot brand.
This is certainly good news for BlackBerry, who still seem to be embraced as kings of enterprise mobility. 10,000 smartphones in one fell swoop is no joke. Just last month, three German companies migrated to BES10 as well. They are: Mitsubishi Motors, Grohe AG and Sudzucker. Before that, in October, Australia the Transport Safety Bureau migrated to BES 10 with BlackBerry Z10 and Z30 smartphones.
As I have said before, BlackBerry can survive as a niche player, and this bit of news lends weight to that. BlackBerry’s BES 10 is available on iOS, Android™ and BlackBerry® platforms.