Christian Purefoy has an interesting infographic from Portland Communications that shows the Twitter activity of major cities across Africa. with all the noise we think that we make on Twitter in Nigeria, it turns out that in reality it is a distortion field. Cities like Johannesburg, Cairo, Nairobi, Durban, Abidjan, Doula and Accra are much louder on twitter than our dear Lagos crowd.
Have a look at a section of the infographic.
Interestingly too, none of the top trending hashtags were Nigerian-specific. I don’t know Portland Communications, but if the info is accurate, Lagos needs to wake up.
But then again, I keep saying that our raw population in itself is nothing. What really counts is the rate of education and financial capacity of that population. Those two factors determine to a large extent what percentage of our population can be consistently active online. A quote from my recent article, Reality Check: Nigeria’s Startups Craze:
There is also the question of purchasing power. It is all fine and dandy to quote raw figures, but those figures are mostly meaningless when set against reality. For example: Nigeria has 56 million mobile internet subscribers. So? Doesn’t that mean a great opportunity for startups focused on mobile app development and e-commerce? You kid. The real question that no-one seems to be asking is this: what percentage of that figure earn enough to make those startups viable? And also: What percentage of those subscribers are educated or enlightened enough to use those apps or services?
To download the full thing, do head over to Christian’s Google Plus page.