The Galaxy Alpha was Samsung’s first foray into the premium build smartphone space. However, it seems that it will be a short-lived series. Come 2015, Samsung will discontinue the Alpha and replace it with the A series. It is forecast that, as soon as the inventory of the materials for the ‘Galaxy Alpha’ is exhausted, its production will be stopped.
The first in the new series, the Galaxy A5, was launched earlier this month. It comes with a 5-inch HD super AMOLED display, the Snapdragon 410 processor, 2GB RAM, a 13 mega pixel rear camera and 5-mega pixel front camera, and similar premium build to the Alpha. Unlike the Alpha, the A5 a mid/low-priced smartphone.
There is an onslaught of low-cost devices from Chinese and emerging market brands, and Samsung is under pressure to produce competitively-priced products.