Sony CEO says company will “never ever sell or exit” mobile

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Sony Mobile

Sony’s CEO has been reported as saying that the company will not sell or exit the mobile. His words were in response to rumours of the possibility of Sony making an exit from smartphones. Actually, here are the exact words attributed to him:

The speculations arose because in 2014 we made a huge loss as a mobile business.

“Before that rumour, we exited the VAIO business, which was the PC business. That led people to think that Sony would exit the smartphone business, as well. But the smartphone business is very different from PCs.

“Smartphones are completely connected to other devices, also connected to people’s lives — deeply. And the opportunity for diversification is huge. We’re heading to the IoT (Internet of Things) era and have to produce a number of new categories of products in this world, otherwise we could lose out on a very important business domain.

“In that sense we will never ever sell or exit from the current mobile business.

Encouraging words from Sony’s boss. Still, you know how we have heard others say they will not sell only to turn around and do so. What exactly does “we will never ever sell or exit from the current [emphasis mine] mobile business” mean? That the mobile business can evolve from what it is today and then they could/would sell?

Oh well.


  1. Hehe…equivocation in play.
    Also done by Nokia (“Windows Phone is our primary smartphone OS”), Microsoft, Apple and others. That’s the game of PR for you.

  2. I’m sure they said not so long ago the opposite, or maybe I was dreaming.

    So currently they will stay. Good. The more choice the better.

  3. Errr….didn’t good ol’ Nokia say the same? And Blackberry..? *puffs out cigar smoke*

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