It is no secret that Nokia, once leaders on the mobile front, are going through tough times. The single horse they were betting on, the Lumia range, is not moving as fast as they would have wanted. Granted, Nokia has always made great devices but it is an open secret that the one problem that they have not been able to conquer is staying relevant in the fast paced mobile arena.
Now they are paying the ultimate price. Replicating the run-away success of the Symbian platform is a seemingly overwhelming task for them. Though Nokia is still very much present in Nigeria and a number of third world countries, they have not been able to compete favourably in the developed world.
Their refusal to subsidise phones coupled with the bad press and reviews that most bloggers and magazines tend to give Nokia phones in America along with their sluggishness in replying to iPhone and Android effectively terminated their share in the American market.
Even in Nigeria, Chinese phone makers a.k.a phones have also eaten much into the share that they hold on budget devices. These Chinese cloned phones offer dual sim capacity, music player and memory card support all into a phone that costs almost 1/3rd of a Nokia device that lacks as much feature but costs three times as much.
Nokia recently began producing and marketing devices that are capable of what all these cloned phones offer but it may be too little too late as these “chinko” phones have relatively bitten a huge chunk out of Nokia’s dominance on the budget phone market in Nigeria.
Another company that is ruling the mobile space, Apple, also went through similar challenges and they have bounced back and are holding their ground.
Do you think that Nokia is going to bounce back or do you think that they are going to go the way of photography giants Kodak who filed for bankruptcy?