WileyFox is a British manufacturer of budget 4G smartphones. The company has gone into administration due to its financial struggles. The question now remains whether WileyFox mobile phones will soon be history.
An email from the company’s CEO reads, “The purpose of the administration is to restructure the Wileyfox Group, reduce its cost base in Europe and to ensure its long term future across all the markets it operates in.”
WileyFox launched in 2015 and produced Android smartphones that ran Cyanogen OS (which was discontinued in 2016). The death of Cyanogen OS was a setback for WileyFox, as Cyanogen was a selling point for it.
But the elephant in the room is that the budget smartphone space is crowded full of competitors, especially Chinese OEMs. Getting funding has been a big challenge too. One of the brand’s financiers, Russian bank Promsvyazbank (PSB) collapsed in December 2017. This left WileyFox out in the cold and starved of funds.
About 50 WileFox staff across Europe have been let go, while “six core staff remain at the company to help the administrators assess whether the business can remain viable,” reports Cnet.
The company’s CEO, Coombes says that business will resume after the restructuring is complete. It doesn’t sound so. If the company is still accessing whether the business can remain viable or not, it means that nothing is sure for now.
In addition to making Android smartphones, WileFox has also recently made a foray into the world of Windows 10 Mobile smartphones. The WileyFox Pro is one of the two Windows 10 Mobile smartphones released around the world in 2017.
The company will work to support existing WileyFox mobile phones during this period. In the meantime, they are looking at all options to stay alive, including strategic partnerships and even outright acquisition. Will WileyFox mobile phones go away? Only time will tell.
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