Beats Music subscribers get deadline to move to Apple Music

Back in May 2014, Apple acquired the popular subscription streaming music service Beats Music, and Beats Electronics, for $3 billion. Beats Music has now put up a notice on its homepage directing subscribers to migrate to Apple music. The service will be shut down on the 30th of November, so all migrations have to happen before then.

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From the beats Music FAQ:

“Beats Music ends on November 30. Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now.”

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Beats Music join Apple Music

The following three reasons must be why Apple acquired beats:

  1. to acquire more users for Apple Music
  2. to acquire new talent/skill
  3. to take out a competitor

As part of the acquisition, Beats co-founders, Jimmy Iovine and Dr. Dre, joined Apple. It looks like this is a case of mission accomplished on all three counts. Beats Music has been swallowed up and is about to become history. Long live Apple Music.

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