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Blackberry handset business will be made profitable says John Chen


It’s true sales aren’t going the way they used to compared to other phone manufacturers. Blackberry’s market share has dwindled close to 0%, and you wonder why they keep on making phones. The thing is: Blackberry’s biggest customers are government organizations, law-enforcement agencies and enterprises not even the regular user. That is where their strength and sustainability lies.


In a recent interview with Business Insider, John Chen CEO of Blackberry reaffirmed that the best security you can get is on a Blackberry phone. Hence, Blackberry will still be making phones for those customers that need such services.

“If you look at the US Army, they’re still rolling out all BlackBerry. If I tell them there are no more phones, I lose that account. The question is how do you make phones profitable at the volume those people represent?”

Just like I advised Microsoft, maybe Blackberry should manufacture in small quantities they can sell, make little profits and gradually build from there.  John Chen is a bold man making bold moves and gradually he’s steering the Blackberry ship to being profitable once again.

 


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