In a bid to start manufacturing “state of the art devices”, Blackberry have called it quits with the BlackBerry Classic model. The company has decided to stop making any more units of the hardware QWERTY keyboard smartphone. After the remaining stock is exhausted, you will stop seeing brand new units of this great phone at retailers.
Ralph Pini, Chief Operating Officer & General Manager for Devices at BlackBerry Ltd, made the announcement:
To keep innovating and advancing our portfolio, we are updating our smartphone lineup with state of the art devices. As part of this, and after many successful years in the market, we will no longer manufacture BlackBerry Classic. For many years, Classic (and its BBOS predecessors) has been in our portfolio. It has been an incredible workhorse device for customers, exceeding all expectations. But, the Classic has long surpassed the average lifespan for a smartphone in today’s market. We are ready for this change so we can give our customers something better – entrenched in our legacy in security and pedigree in making the most productive smartphones.
This is one hearty goodbye to the BlackBerry Classic (as well as other BlackBerry 10 models), as we usher in the new set of Android OS devices set to be launched by BlackBerry Ltd later this year. We sincerely hope they will turn out as “state of the art” devices.