Remember my 2013 article, Why E-commerce Will Not Kill Off Brick-And-Mortar Stores? You weren’t here then? Go read it for the full gist. The current situation is that not only is e-commerce not killing off brick-and-mortar stores, it is actually embracing them. I bring you a few examples.
Do you remember how Nigerian e-commerce giants, Jumia and Konga, began to open physical outlets? You do? Are you aware that Kaymu is also now opening “villages” here and there? Yes; brick-and-mortar outlets. And just in case you think that this is a purely Nigerian trend, swallow this: after 20 years of online bookselling, Amazon has just opened its first brick-and-mortar store. Go figure.
Why is this happening? The answer is in that 2013 article, Why E-commerce Will Not Kill Off Brick-And-Mortar Stores?.