TECNO Phantom 9 launched in Lagos, and it isn’t what you were expecting

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TECNO Phantom 9 has finally been launched and is the first Phantom smartphone to be positioned as a budget device. And that is not a bad development at all.

In a move that signifies the strategic positioning of Transsion’s brands, the TECNO Phantom 9 was launched in Lagos with a surprising price tag. At ₦77,000, it breaks the mold of the earlier positioning of Phantom devices as premium devices.

In the last one year, Transsion has made moves to segment and classify its brands as follows:

  • itel mobile: entry-level smartphones and feature phones;
  • TECNO Mobile: budget smartphones;
  • Infinix Mobile: affordable premium smartphones.

The price of the new Phantom 9 (₦77,000), compared to say that of Infinix Zero 6 (over ₦100,000), reinforces this belief that this structure is the way forward for Transsion brands, as Mister Mobility has mentioned before.

This is similar to how Xiaomi, for example, has both the regular Mi phones in the premium segment of the market and Redmi phones for the budget segment. Other brands have been known to follow a similar structure using multiple brand names to target different classes of devices.

The new TECNO Phantom 9 packs a 6.4″ AMOLED display, AI triple camera, 6GB RAM, 128GB ROM, and a 3500mAh battery. If you haven’t seen them yet, have a look at the TECNO Phantom 9 specs.



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