...
Skip to content

There is no iPhone 9, for the same reason there is no BB9 or Windows 9

BlackBerry skipped 9 and gave us BB10. Windows and Windows Mobile skipped 9 and went from Windows 8 to 10. Apple has skipped 9 too and given us iPhone 8 and iPhone X (the “X” is for 10). There is a simple reason why mobile phone brands are skipping the number 9. There is a reason why there is no BB9, Windows 9, Windows Mobile 9, and iPhone 9. Come with me for the details.

Advertisements
What is it about the number 9, that there is no BB9, Windows 9, and iPhone 9?
What is it about the number 9, that there is no BB9, Windows 9, and iPhone 9?

Marketing and Perception

If you want to sell products across multiple cultures, the rule of the game is to understand those cultures and their superstitions. This is the 21st century, but human nature is still essentially the same. For example, even in many places in the West, the number 13 is considered a number for bad luck. Remember “Friday the 13th”? Aha.

Also, in countries like Korea, China and Japan, the number 4 is a synonym for the word “death”. As such, brands active in those countries tend to avoid it. Who wants to buy death?! I remember Nokia avoiding that number in phones they shipped to that region.

You will be interested in reading  Using Square for mobile phone

Don’t forget it. If you want to sell products (consumer products especially) across multiple cultures, the rule of the game is to understand those cultures and their superstitions. Sometimes, brands take a chance and go ahead to push a product associated with an unlucky/negative number anyway. Sometimes, that is part of the game. But with the consumer public, perception is a factor. A strong factor.

The Number 9 and iPhone 9

So, what’s up with the number 9? It is a synonym for suffering, agony or torture in Japanese. That’s what.

The iPhone pretty much owns the Japanese smartphone market with over 50% market share there. It makes sense for Apple to avoid numbers that can mess up product perception. In marketing after all, perception is everything.

Advertisements

Now you know why there is no iPhone 9. Apple jumped and passed that nasty word in Japan. Or they just thought it would be cool to skip 9.

Share This Article

Leave a Reply

Your email address will not be published. Required fields are marked *