More woes for BB 10 as BlackBerry shuts down Built for BlackBerry program

We all know the end is nigh for legacy BlackBerry phones – the older OS 5, 6, 7 and 7.1 versions – as well as BlackBerry 10 devices. Following the low key success of the (Android) BlackBerry Priv, the company is tilting towards dropping their proprietary software and focusing on making Android-based smartphones.

BlackBerry has started taking steps towards this end by shutting down the Built for BlackBerry program for developers. This was initially a program encouraging developers to create BlackBerry 10 apps and get paid for it. See the released letter below:

Dear Developer,

With our focus on enterprise customers, we are evolving our app strategy to focus on secure enterprise apps leveraging BlackBerry Enterprise Server and Good Powered by BlackBerry. As a result, we’re ending the Built for BlackBerry program. Here’s what this means to you:

Starting today, January 19, 2016, new Built for BlackBerry submissions will no longer be accepted
Pending Built for BlackBerry submissions will not receive any further review
Existing applications will keep their Built for BlackBerry designations until February 29, 2016
You can still reach out to BFBTestingTeam to nominate your applications for featuring on BlackBerry World.
Your apps aren’t going anywhere

Please note that the existing applications you’ve created will not disappear. All that will happen is that the Built for BlackBerry designation will go away. We are continually assessing new opportunities for you to market and feature your previously successful Built for BlackBerry applications. In the meantime, you can continue to submit regular applications the same way you always have. You can also extend your reach by placing your applications on the Amazon App Store.

At this time, we’d like to thank you for participating in the Built for BlackBerry program. Your commitment has helped boost the quality and range of applications available to BlackBerry users. We encourage you to register for the BlackBerry Enterprise Partner Newsletter to get the latest news on building secure enterprise apps.

Thank you,

The BlackBerry Developer Program Team

Is this truly the end?

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