Posted by Hyundai is preparing to launch a luxury car line up called Genesis. This was previously a name for one of its sedans and a sporty coupe. The brand will be launched in North America and worldwide, and will be extended to six models all to be launched by 2020.
The Genesis models will be graced with a new wing-type emblem. The new lineup will be based on “human-focused innovation, refined and balanced performance, athletic elegance in design and a hassle-free customer experience”.
Euisun Chung, Hyundai Motor Company Vice Chairman had this to say:
“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction,”
“The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy.”
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.
It is interesting that Hyundai is spinning off its Genesis model into a luxury brand. They are poised for success if you take into account that Luc Donckerwolk will be their leading designer. He designed Bentley, Audi & Lamborghini models.