Hyundai is preparing to launch a luxury car line up called Genesis. This was previously a name for one of its sedans and a sporty coupe. The brand will be launched in North America and worldwide, and will be extended to six models all to be launched by 2020.
The Genesis models will be graced with a new wing-type emblem. The new lineup will be based on “human-focused innovation, refined and balanced performance, athletic elegance in design and a hassle-free customer experience”.
Euisun Chung, Hyundai Motor Company Vice Chairman had this to say:
“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction,”
“The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy.”