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The Genesis is Hyundai’s new luxury car line-up

Hyundai is preparing to launch a luxury car line-up called Genesis. This was previously a name for one of its sedans and a sporty coupe. The brand will be launched in North America and worldwide, and will be extended to six models, all to be launched by 2020.

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The Genesis models will be graced with a new wing-type emblem. The new line-up will be based on “human-focused innovation, refined and balanced performance, athletic elegance in design and a hassle-free customer experience”.

Euisun Chung, Hyundai Motor Company Vice Chairman, had this to say:

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“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction,”

“The Genesis brand will fulfil these expectations, becoming a market leader through our human-centered brand strategy.”

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